We have the people, experience and practices to generate real solutions

Creating Conversations that Matter

Creating Conversations that Matter is more than a tagline, it is how we approach our business. Our heritage is helping clients generate conversations with key stakeholder groups that provide actionable information to help increase their success. We deliver this through innovative information tools that tap the latest technology and trends.

Leede understands that marketing is changing literally daily. Information has become a key focal point in marketing and it is gathered throughout the marketing and customer experience process. We work to help clients leverage internal information and assess external audiences. This work is custom designed but based on a strong history of experience across key industry verticals.

We offer a full range of gathering formats including mixed-mode work, bringing together online and telephone interviewing to create a stronger sample. We have sophisticated targeting and appending tools that can create greater focus on the front end of a project and greater analysis on the back. We have access to over 20 appending partners in a variety of categories providing third party information.

Leede can be your partner for the future.

  • Experience

    For more than 35 years, leaders at top companies have relied on Leede.

  • Project Management

    We take time to understand all of your needs from your objectives, to timelines, budget and deliverables.

  • Specialty Audiences

    We specialize in engaging hard-to-reach populations of consumers and professionals.

  • Recruiting

    For over 35 years we've been working side-by-side with our clients, often on very tight timelines, to deliver the best recruits.

  • Panel Access

    Access the top consumer panels across the nation, accessing more than 19 million households and B2B panels in 38 different countries.

The Future Workforce of Manitowoc County

The Equation That Doesn’t Balance Out. Written by Dean Halverson, CEO of Leede.

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Battery Power Changing the Brand Landscape

A White Paper by Dean Halverson, CEO. How is the evolution of battery power driving the evolution of brands?

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5 Things I Learned by Listening for 35+ Years

A White Paper, from CEO, Dean Halverson, on What the Past Tells Us About the Future

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Chamber Manitowoc County Notebook – Manitowoc’s Leede Research Group a marketing information leader

Leede Research Group is a full-service marketing information company that began as a home-based business through work as a marketing research class project in college. Dean and Sheila Halverson founded the corporation in 1982 and currently have offices in both Manitowoc and Minneapolis.

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For 40 years, leaders at top companies have relied on our creative problem-solving expertise again and again to uncover the insights needed to market with confidence.