Customer Value Analysis


Customer Value Analysis (CVA) takes traditional customer satisfaction to the next level by providing customer feedback for not only your company but for your top competitors as well. Knowing what competitive customers think about their products and/or services and then systematically comparing the results to your top competitors is the goal of CVA.

Leede has conducted CVA studies across a wide range of products and services, from health insurance to corrugated packaging as well as from farm tractors to consumer products such as air fresheners and carpet foams.  These studies can provide highly actionable insight that is clear and easy to use.

Contact Leede today to learn how we can help you with your specific needs.


Key Features

Quality Profile

Assess the weighted value of key quality attributes in the decision making process.

Value Map

Provides a clear summary of you and key competitors.

Fair Value Line

Determined by the relationship between price and quality.


Leede can tailor the analysis to fit your specific industry.