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New Product Development


Leede understands the key stages of the product development process. Our work ranges from ideation, to qualitative testing, to quantitative work in a variety of settings and in industries from consumer products to food, financial services and healthcare. Leede offers a full range of tools including advanced Online Adaptive Choice Based Conjoint Systems that can address specific product development needs.  We also offer the MaxDiff tool for choice analysis in sorting through features, attributes or messaging.

Our work includes not only product but also areas related to branding, packaging, displays, marketing materials and test market tracking. This broad range of services gives a single resource for all the client's needs.

Contact Leede today to learn how we can help you with your specific needs.