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Qualitative research


Leede Research has more than 30 years experience in the category. Our Minneapolis facility will deliver a great client experience. The Leede Group offers a comprehensive range of qualitative research services, including:

  • Online Focus Groups & Bulletin Board Studies
  • Mobile Panel - In-Store and In-Home Qualitative
  • Ethnography
  • Focus Groups
  • Triads & Quads
  • Mini-Groups
  • One-on-One Interviews
  • Ideation Sessions
  • Ethnographic Interviews
  • Concept Testing and Development
  • Product Placement

Leede can place studies in either of their locations or can place your projects anywhere across the country!


View Our Qualitative Research Services Document


Qualitative Highlights


We observe respondents in a realistic environment to provide powerful insights.

Focus Groups

Leede’s facility in Minneapolis is nationally recognized and uses the latest technologies.

Online Qualitative

Broader geographic selection without requiring additional facility, moderation or travel costs.


Clients consistently rave about our ability to find the right people for their studies.