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AI is becoming a significant factor in market research, being used in both qualitative and quantitative environments to cut time, reduce costs and deepen information deliverables.  Leede has been testing different tools and partnerships to make sure their clients have the best information possible.

Leede has announced that it has begun testing and experimenting with the use of Artificial Intelligence (AI) in its research programs and services.

Outdoor Power Equipment is changing at a pace unheard of in its history. As the evolution is underway from traditional gas engines to battery power and even EV’s and robots, the industry is seeing new products and brands that had never been part of this segment.

Early June will mark 40 years of providing clients the best information resources available. The company continues to adapt to their target markets and client needs.

The Equation That Doesn’t Balance Out. Written by Dean Halverson, CEO of Leede.

A White Paper by Dean Halverson, CEO. How is the evolution of battery power driving the evolution of brands?

A White Paper, from CEO, Dean Halverson, on What the Past Tells Us About the Future

Leede Research Group is a full-service marketing information company that began as a home-based business through work as a marketing research class project in college. Dean and Sheila Halverson founded the corporation in 1982 and currently have offices in both Manitowoc and Minneapolis.