Advertising Development And Management (ADAM) is a trademarked program of Leede Research. Developed in the late 80's, the tool is designed to demonstrate that marketing is working, even though the results may not have yet resulted in increased sales. Our goal is to give our clients a better picture of the "mind-share" their marketing is generating and how competitive activities may be impacting your position.

This program has consistently been able to document the link between information recall and improved awareness and positioning of clients. The system has been used in both consumer and business environments. ADAM can be used to track advertising and a variety of marketing programs including PR, social media, crisis management and more. It can be used as a stand alone tool or components of the ADAM program can be built into other studies.

Contact Leede today to learn how we can help you with your specific needs.