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Leede Provides a New Crystal Ball to the FUTURE!

Leede Research has quietly become a leading provider of insights to the Outdoor Power Equipment industry.  Through our proprietary Landscape & Construction and Consumer Panels, we have created outstanding resources for the development process across many key categories.  We complete tens of thousands of interviews every year.  Combine this with Leede’s 40+ years of research experience, its full-service approach and tools, and its proprietary Augmented Insights process and you have an information partner for both large and small project needs.  We know OPE and are committed to its future!

 

The NextWave OPE Consumer Attitude Program is an independent, category-wide research initiative designed to benefit the entire industry — while protecting each brand’s proprietary intelligence. Leede acts as the neutral steward of the data, ensuring no participant gains access to another’s confidential information. Leede is working to continue its thought leadership on the evolution of OPE.  While we learn from every question answered by our clients, we believe there are still unanswered questions that are important for the future of OPE.

 

We are pleased to announce the NextWave Consumer Attitude Program.  This innovative new research program is designed to measure consumer attitudes and adoptions of new technologies.  From battery power, to automation, to smart home technology, OPE is entering a new period of products and related development. The NextWave program is designed to identify key points for the future by talking to consumers and understanding the issues driving future growth.  You will find answers in our process.

Design Components

The following is a summary of the key information components that are part of the NextWave Consumer Attitude program and related questionnaire:

Screening & Demographics - 14 Data Points

  • Location Designation – Urban, Suburban or Rural
  • State & Region – Including Snow State Designation
  • Property & Secondary Property Ownership
  • HOA Participation
  • Yard Size
  • Gender & Generational Group
  • Marital Status & Children
  • Income
  • Race
  • Key Industry Involvement

Product Information - 44 Data Points

  • Product Ownership & Intent – 21Categories – Including Snow
  • Brand Ownership & Primary Brand

Battery Power Adoption – 38 Data Points

  • Current & 2yr Percent of Total Equipment in Battery
  • First Battery Equipment
  • Channel Usage
  • Power Levels for Battery Equipment
  • Interchangeable Battery Level
  • Key Battery Adoption Attitudes
  • Power Source Strength – Battery vs Gas – Handhelds, Walk Behinds & Riding Options
  • Traditional Power Tool Extension to OPE
  • Battery Tool Satisfaction Levels
  • Comparison Satisfaction Levels for Gas
  • Likelihood to Purchase Battery in Next Purchase

Robotic Mower Adoption – 69 Data Points

  • Percent Owners & Intenders
  • Reasons for Purchase
  • Contact with Other Owners
  • Number of Brands Considered
  • Length of Ownership
  • Greatest Strengths & Pain Points
  • Installation Process
  • Brands Owned
  • Channels Used
  • Amount Paid
  • Lifetime Expectations & Repurchase
  • Robotic Mower Attitudes
  • Top Brands
  • Maximum Investment Measurement
  • Knowledge Level
  • Attribute & Feature Measurement
  • Future Timing & Intent to Purchase
  • Key Barriers to Adoption

Smart Home Adoption & OPE Apps – 22 Data Points

  • Technology Adoption Comfort
  • Adoption Segmentation Groups – Innovator, Early Adopter, Early Majority, Late Majority & Laggards
  • Adoption of Key Smart Home Tools & Technology
  • Use of Smart Home Hubs
  • Desire for OPE Technology & Related Value
  • New Concept Testing
  • Unmet OPE Needs
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Methodology at a Glance

  • National Sample: n=1,200 adult householders with yard/OPE responsibility
  • Fielding: Twice per year (Spring + Fall)
  • Coverage: U.S. regions, climate zones, property sizes, power types, ownership types
  • Segmentation: Battery adopters, robotic prospects, tech-savvy households, traditionalists
  • Deliverables: Storydeck, dashboards, trended KPIs, Excel banners with sig-testing

 

Why Leede Research?

With 40+ years in market research and work with 70% of leading OPE brands, Leede brings unmatched category expertise—and a trusted, neutral approach that protects competitive confidentiality.
NextWave is designed to give every brand a future-focused view of the category without exposing proprietary intelligence.

Report Options

The following are reporting options and tools that will be available from the NextWave:

Report Investment Client Branded Option
Battery Conversion & Adoption $2,995 $1,250
Autonomous Mower Adoption $2,995 $1,250
Smart Home & OPE Apps $2,995 $1,250
Full Report $7,695 $2,950
Custom Data Runs & Review TBD on Request Included on Request

 

NextWave™ gives OPE leaders a clear, data-driven view of consumer evolution in battery equipment, robotics, and smart-connected tools—empowering better product decisions, stronger positioning, and sharper competitive strategy.

Please fill out the below form if you would like to request more information about the NextWave program or to request a report.
Someone from our staff will follow up with you shortly!